Tuesday, December 9, 2014
Analysis: Businesses and Audiovisual Media
Full Sail did an excellent job of weaving what appears to be a sleek informercial into a nice short story about the growth and development of its potential student. The story in its essence is a classic build up infomercial. It starts by showing images of the campus, students interacting with each other and explaining a very brief statement on what Full Sail offers. It then proceeds to show potential students the "Project Launchbox" campaign. This campaign was established to provide students with a MacBook Pro laptop. This ables the student to create media anytime and anywhere. This part of the video is effective for enticing students to come to Full Sail. Potential students have already made up there minds about attending college, Project Launchbox is the icing on the cake for them establishing where to go.
The Dollar Shave Club ad isn't necessarily a story at a first glance. I found myself watching this video ad multiple times due to how funny it is. Dollar Shave Club did a very good job announcing a new product. The video as crude as it is, seems to spin a males's view on using a moist toilette to wipe during a bathroom visit. The comedy it rely's on is essentially the selling point for its new product "One Wipe Charlie". Dollar Shave Club seems to really understand how to engage the male customer. From my research this demographic seems to be pretty difficult due to the lack of men who are actually enthusiastic about shopping.
Science World created a musical lip singing video to promote its museum. After viewing it a few times I came to the conclusion this video was the least effective of the three. The theory behind the creation of the video is providing an upbeat visual with two very well known songs. It is apparent they are trying to convey how fun it is to be at the Science World museum but in my opinion the atmosphere comes off a bit awkward. If I was in charge of creating this video campaign I would have focus more of the content inside the museum as well as the workers themselves. This would have offered potential tourist a real insight ahead of time into the building. Instead this video makes the museum seem very big and make turn away potential tourist who don't feel like they have a large amount of time to walk around and view everything.
The Dollar Shave Club ad isn't necessarily a story at a first glance. I found myself watching this video ad multiple times due to how funny it is. Dollar Shave Club did a very good job announcing a new product. The video as crude as it is, seems to spin a males's view on using a moist toilette to wipe during a bathroom visit. The comedy it rely's on is essentially the selling point for its new product "One Wipe Charlie". Dollar Shave Club seems to really understand how to engage the male customer. From my research this demographic seems to be pretty difficult due to the lack of men who are actually enthusiastic about shopping.
Science World created a musical lip singing video to promote its museum. After viewing it a few times I came to the conclusion this video was the least effective of the three. The theory behind the creation of the video is providing an upbeat visual with two very well known songs. It is apparent they are trying to convey how fun it is to be at the Science World museum but in my opinion the atmosphere comes off a bit awkward. If I was in charge of creating this video campaign I would have focus more of the content inside the museum as well as the workers themselves. This would have offered potential tourist a real insight ahead of time into the building. Instead this video makes the museum seem very big and make turn away potential tourist who don't feel like they have a large amount of time to walk around and view everything.
Sunday, December 7, 2014
Thursday, December 4, 2014
Analysis: Businesses & The Visual Web
The visual content shared on Full Sails Pinterest account is basically a big advertising platform trying to appeal to the young student. On this site they visuals of housing available to students. They also show near by eateries as well as pictures of students pursuing certain degrees. They also have a section that shows how to decorate your macbook pro with decal stickers. This was a very appealing section that I could see getting students excited to become a student.
The content supports the Full Sail brand as it shows how exciting it can be as a student on campus or online. The pictures are modern and very direct as to how enjoyable it is to be at Full Sail. Each picture published seems calculated with the goal being to promote how potential students go to Full Sail to pursue an education that is "Exciting, Hip, and Modern".
Full Sail engages with its audience by allowing actual students to contribute pictures within the respected sections. This is a win-win for the brand because it allows potential students to connect with actual students essentially receiving free promotion from within.
The visual content shared on Dollar Shave Clubs Instagram account is a sleek in your face mixture of pictures specifically tailored to the American Male. With pictures of quirky sayings on their products such as "Shaving shouldn't be a bloodsport" the simple but effective approach to their pictures are apparent. There is also pictures randomly posted of big sandwiches that would be consumed by the man of the house. While the inclusion of these pictures seems a bit random, in the grand scheme of it all it makes perfect sense!
The content supports the Dollar Shave brand by showing the boxes in which the razors actually come in. As I stated in the above paragraph they show sayings such as " Close only counts in horseshoes and silky shaves" and "Carve the turkey not your face". These comical but true sayings directly connect with the grown man that is the core of their respected clientele.
Dollar Shave tends to engage with their audience by using a informative advertising approach. The only interaction I see within the platform from the audience is the "Likes". I'm sure there are other ways Dollar Shave interacts with its customers but on this Instagram page it seems to be a glorified billboard.
The visual content Science World provides on their Facebook page include informative videos as well as crisp and professional photos. There seems to be content provided by Science World as well as included submissions of photos and videos by its audience as well.
The content supports Science Worlds mission of promoting interesting facts about science. The photo themselves are what attracts the casual and hard core fan alike. Interesting news articles are included to strengthen the backbone of the message.
Science World probably does the best out of the three companies when it comes to interaction. The use of Facebook is essential in the fact that it is the most interactive with the audience. The platform allows for back and forth discussion as well as support from peers alike.
The content supports the Full Sail brand as it shows how exciting it can be as a student on campus or online. The pictures are modern and very direct as to how enjoyable it is to be at Full Sail. Each picture published seems calculated with the goal being to promote how potential students go to Full Sail to pursue an education that is "Exciting, Hip, and Modern".
Full Sail engages with its audience by allowing actual students to contribute pictures within the respected sections. This is a win-win for the brand because it allows potential students to connect with actual students essentially receiving free promotion from within.
The visual content shared on Dollar Shave Clubs Instagram account is a sleek in your face mixture of pictures specifically tailored to the American Male. With pictures of quirky sayings on their products such as "Shaving shouldn't be a bloodsport" the simple but effective approach to their pictures are apparent. There is also pictures randomly posted of big sandwiches that would be consumed by the man of the house. While the inclusion of these pictures seems a bit random, in the grand scheme of it all it makes perfect sense!
The content supports the Dollar Shave brand by showing the boxes in which the razors actually come in. As I stated in the above paragraph they show sayings such as " Close only counts in horseshoes and silky shaves" and "Carve the turkey not your face". These comical but true sayings directly connect with the grown man that is the core of their respected clientele.
Dollar Shave tends to engage with their audience by using a informative advertising approach. The only interaction I see within the platform from the audience is the "Likes". I'm sure there are other ways Dollar Shave interacts with its customers but on this Instagram page it seems to be a glorified billboard.
The visual content Science World provides on their Facebook page include informative videos as well as crisp and professional photos. There seems to be content provided by Science World as well as included submissions of photos and videos by its audience as well.
The content supports Science Worlds mission of promoting interesting facts about science. The photo themselves are what attracts the casual and hard core fan alike. Interesting news articles are included to strengthen the backbone of the message.
Science World probably does the best out of the three companies when it comes to interaction. The use of Facebook is essential in the fact that it is the most interactive with the audience. The platform allows for back and forth discussion as well as support from peers alike.
Tuesday, December 2, 2014
Week 2 Storyboard
My Week 2 Storyboard
I tried for 4 hours tonight to get my storyboard to embed properly. I was not successful. Some of the simple things we are asked to do for this class seem to be utterly difficult. Above is a link to the storyboard.
Week 2 Visual Communication Practice
This practice assignment was honestly pretty frustrating and time consuming. It took me over an hour to find a host site that allowed me to use images inside my mind cluster for free. I could not find rationalization in paying for apps to use on an assignment that was not worth any points other than what goes towards my professionalism grade. With that being said below is a cluster of "Strategy". All four images are of different board games. The top picture is of a board game called "Cash Flow" this is a game designed to teach and develop the brain to understand the risk and rewards of investments. The left picture is of the greatest strategy game ever invented. "Chess" is a two player strategy game that forces you to not only think about your move in front of you but the anticipation of your next moves as well as your opponents. The bottom picture is of troops playing the board game "Risk". This game involves deciding where to place your army and anticipate being invaded for you land as well as decided where to expand. The picture to the right is of "Settlers Of Catan". This board games helps you understand how to barter with fellow opponents as well as expand your reach to new resources. The strategy behind this game is extensive and really makes you exercise your thinking power. I believe board games are the most simplest but effective way to help build your thought process when it comes to strategy.
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