The visual content shared on Full Sails Pinterest account is basically a big advertising platform trying to appeal to the young student. On this site they visuals of housing available to students. They also show near by eateries as well as pictures of students pursuing certain degrees. They also have a section that shows how to decorate your macbook pro with decal stickers. This was a very appealing section that I could see getting students excited to become a student.
The content supports the Full Sail brand as it shows how exciting it can be as a student on campus or online. The pictures are modern and very direct as to how enjoyable it is to be at Full Sail. Each picture published seems calculated with the goal being to promote how potential students go to Full Sail to pursue an education that is "Exciting, Hip, and Modern".
Full Sail engages with its audience by allowing actual students to contribute pictures within the respected sections. This is a win-win for the brand because it allows potential students to connect with actual students essentially receiving free promotion from within.
The visual content shared on Dollar Shave Clubs Instagram account is a sleek in your face mixture of pictures specifically tailored to the American Male. With pictures of quirky sayings on their products such as "Shaving shouldn't be a bloodsport" the simple but effective approach to their pictures are apparent. There is also pictures randomly posted of big sandwiches that would be consumed by the man of the house. While the inclusion of these pictures seems a bit random, in the grand scheme of it all it makes perfect sense!
The content supports the Dollar Shave brand by showing the boxes in which the razors actually come in. As I stated in the above paragraph they show sayings such as " Close only counts in horseshoes and silky shaves" and "Carve the turkey not your face". These comical but true sayings directly connect with the grown man that is the core of their respected clientele.
Dollar Shave tends to engage with their audience by using a informative advertising approach. The only interaction I see within the platform from the audience is the "Likes". I'm sure there are other ways Dollar Shave interacts with its customers but on this Instagram page it seems to be a glorified billboard.
The visual content Science World provides on their Facebook page include informative videos as well as crisp and professional photos. There seems to be content provided by Science World as well as included submissions of photos and videos by its audience as well.
The content supports Science Worlds mission of promoting interesting facts about science. The photo themselves are what attracts the casual and hard core fan alike. Interesting news articles are included to strengthen the backbone of the message.
Science World probably does the best out of the three companies when it comes to interaction. The use of Facebook is essential in the fact that it is the most interactive with the audience. The platform allows for back and forth discussion as well as support from peers alike.
No comments:
Post a Comment