Full Sail did an excellent job of weaving what appears to be a sleek informercial into a nice short story about the growth and development of its potential student. The story in its essence is a classic build up infomercial. It starts by showing images of the campus, students interacting with each other and explaining a very brief statement on what Full Sail offers. It then proceeds to show potential students the "Project Launchbox" campaign. This campaign was established to provide students with a MacBook Pro laptop. This ables the student to create media anytime and anywhere. This part of the video is effective for enticing students to come to Full Sail. Potential students have already made up there minds about attending college, Project Launchbox is the icing on the cake for them establishing where to go.
The Dollar Shave Club ad isn't necessarily a story at a first glance. I found myself watching this video ad multiple times due to how funny it is. Dollar Shave Club did a very good job announcing a new product. The video as crude as it is, seems to spin a males's view on using a moist toilette to wipe during a bathroom visit. The comedy it rely's on is essentially the selling point for its new product "One Wipe Charlie". Dollar Shave Club seems to really understand how to engage the male customer. From my research this demographic seems to be pretty difficult due to the lack of men who are actually enthusiastic about shopping.
Science World created a musical lip singing video to promote its museum. After viewing it a few times I came to the conclusion this video was the least effective of the three. The theory behind the creation of the video is providing an upbeat visual with two very well known songs. It is apparent they are trying to convey how fun it is to be at the Science World museum but in my opinion the atmosphere comes off a bit awkward. If I was in charge of creating this video campaign I would have focus more of the content inside the museum as well as the workers themselves. This would have offered potential tourist a real insight ahead of time into the building. Instead this video makes the museum seem very big and make turn away potential tourist who don't feel like they have a large amount of time to walk around and view everything.
No comments:
Post a Comment