My Peer Review for Aaron Collins
Reflect
Your ad was very effective in the conceptual department. I really like how specific you were with the direction of giving for the holidays as well as playing the white elephant gift game. Your Text used in your campaign was elegant and very effective toward the overall mood of your project.
Inquire
What is the thought process behind giving gifts? Could you have elaborated on this effectively within the project design? Why was a wine bottle chosen?
Suggest
I would consider adding a graphic or text to the label of your wine bottle. Your ad is very nice to look at but I had trouble trying to figure out how the wine bottle flowed with the elegant design to the left of it. The white background behind it made it stick out in a way it seemed to not flow.
Elevate
Maybe you could incorporate people giving gifts to each other in the design or people enjoying the holidays together. This would seem to flow better. Your text and graphic on the left are awesome! I think eliminating the wine bottle would repurpose and shift focus to how terrific the initial concept is. Great job overall!
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