BlogFromTheTop: Week 1 Project: Proposal, Site Map, and Wireframe

The objective of this week 1 project is to thoroughly examine all that is needed to perfectly execute the web launch for a small upstart business.

Part 1 Drafting A Proposal

GOALS

The goal for this project is to create the most efficient and effective web site possible for Holy Magdalene cupcakes.
The objectives as a web strategist is to complete research on who the target audience is and how to attract them to leave our competitors. We want to examine what other competitors are doing right with their web site and capitalize on that by doing even better.
The objectives for this site is to create a web site that is easy to navigate, visually stimulating and easy to understand. Doing these three things should and will drive up profits and help the success long term.

STRATEGY

To understand how to create and run an effective web site for this type of business I will research all bakery websites within the city and few outside but still in the region. We will examine what they seem to do right and what they do wrong. We will use this info as the base for how our website should perform.
My specific recommendation for this business is to align the brand and products with the current popular culture. People of all ages consume cupcakes but the younger generation seems to drive the wants of the industry. Our target audience should be people that are of ages between 15 to 32.
The rationale is that as an upstart if we can get the younger customer to identify or accept our brand as the staple for their cupcake wants and needs we can create a possible life long customer who will the in turn pass down the love for our brand to their potential children.

COST

The cost to yearly for a domain for a website can be anywhere in the range of ten to a hundred dollars per year depending on the host and the traffic we generate.
My fee as a web strategist would be $2500.
This fee is based on a $25 hour estimate with the theory that I would need somewhere in the range of one hundred hours from start to finish.

TIMELINE

I am estimating it will take me 10 days for the completion of our web site launch.
This time aligns with my cost in theory that it will essentially take me 10, Ten hour days to research, strategize, plan and execute this web site properly.
Justifying my numbers is solely based on my promise to value your trust in me and deliver an outstanding web site that creates a fantastic online exeperience that will drive up sales and bring life long customers.

NEXT STEPS

To get started I am asking for a down payment for my services which is $250. This is ten percent of my web strategist fee.
What this business can expect from me is frequent and detailed communication. This will be important for the development of the web site. This business can also expect to not pay the remaining fee until completely satisfied with the website and it is launched.
Nothing more is needed at this time but will inform the business as we go along in the process.

Part 2 Building A Site Map

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