Practice: Networking Events & Organizations

The purpose of this assignment is to get me more acclimated with my respected industry. This conference will give me the insight to promote and execute good social marketing practices. This conference is also beneficial to me for the simple fact that it is attended by world wide leaders in the social media industry. This is an invaluable opportunity to further expand my professional network! I also was very pleased to find "Social Media Association". I found it interesting that there is a way for the company to fund my membership. The mission of this association is to connect forward thinking people in the social media industry who want to connect and create a network of reliable work relationships.

World Social Marketing Conference

Organization to join "Social Media Association"

Project: A Tailored Resumé

Daryl Coffman Resume

Position Apply For. "Events Coordinator for The Dillon House"

Job Scan Results

Re-Scan Results

After scanning my resume initially I took notice to the need of using more keywords. I did so under a section I titled "Attributes". This took my percentage from the lower 20s to 30%. While I was pleased I increased my percentage it is not remotely where it would need to be. I tried to use a very simple design resume as I noticed in the lynda.com tutorial that the instructor discouraged using crazy graphics for the background page. Hopefully throughout the month I will improve on this resume.

My Media Story Script

Below is a link to my Media Story Script document. I really enjoyed thinking about the message I wanted to convey and picturing what video and images I would be using!

Daryl Coffman "My Media Story Script"

Week 1 Practice: A Tailored Cover Letter

The purpose of this activity was to gain insight on what a professional cover letter needs to be like. This was instrumental for me in my understanding of the industry job pursuit. I am very excited to use this knowledge going forward!

Daryl Coffman Cover Letter

Dillon House Events Coordinator Posting

Week 1 Analysis Discussions: My LinkedIn Profile

I did not have a Linkedin profile prior to this activity so this was enlightening to say the least. The purpose of this assignment was to acclimate myself with the Linkedin community. I have fully realized how necessary the use of this site is pertaining to my professional goals. Here is my newly created profile.

Exploration: Identifying Industry Jobs and Keywords

The purpose of this activity was to identify the keywords and/or phrases used by potential employers when advertising a job opening. It is beneficial to recognize frequently used words or phrases and include these in your cover letter, resume and application.

North Korea Flyer

Working on this project was nothing short of enlightening. I was slightly aware of the challenges North Korea citizens face. After reviewing all of the materials given to me, I was very much inspired to create a flyer that did not sugar coat the message the people of North Korea need to hear!

Instead of just using pictures to try and convey a message, I decided to use the Korean language on the flyer. Now I will be the first to tell you I do not speak one bit of Korean but I used Google translator to help me convey my message. I felt this was necessary to really be able to convey the exact phrasing I intended from the beginning.

You will notice on the “front” of the flyer it is a faded black background with no graphics. I chose to use only words to get the viewers attention. On the top of the flyer it states in Korean “Wake Up”. The middle phrase states, “Your government wants you to stay poor, uninformed and then die”. The bottom states “Free Yourself”. I chose to use text only after watching “Secret State of North Korea”. I got the sense that the people of North Korea are not amused by nonsense and appear to be very straightforward. While my initial message on the front could appear harsh It is my belief these statements will strike curiosity and fear. Curiosity and fear by nature encourages one to research and educate them about any supposed danger mentioned.

On the “back of the flyer” you will notice the use of images as well as text. I chose to incorporate the American flag as a corner border with the sole intention to help the reader and/or viewer of the flyer make no mistake of where this message was coming from. The text on the flyer states as follows “You Deserve Peace, Love, Wealth and Good Health”. That text is then followed by “We are your friends, not foes”.  I wanted to incorporate some symbols in case the flyer reached any of the uneducated people of North Korea. The documentary “Secret State of North Korea” shows orphans that appear to be in hiding. One would assume they might not have access to the education they should be therefore using widely recognized symbols could help still convey the message. While the choice of colors for my flyer might appear to be a bit brash, I firmly believe serious manner in which it presents itself will help get our point across quickly.